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The Lazy Attribution: I Promise You, Not Everything Trending Is Gen Z
There’s a lazy habit I see in marketing, slapping a Gen Z label on anything with momentum. And I mean anything. Dance routines, slang,...
What do you choose to notice?
I cannot think of anything worse than letting my life and its talent dissolve into an endless scroll. So I am arming myself with the greatest weapon against mass distraction: reading. Because when the internet and tech bros go low, I... g o to the library. Yep. I'm talking long-form articles, reports, and evidenced-based studies with the kind of words I have to Google. Books with some character even if they don't have characters. And I've recently added Rob Walker’s The Art o
When Brands Start Talking to Fewer People, On Purpose
Photo Credit: Nike I’ve noticed in a couple of recent campaigns that some brands are edging towards "you can't sit with us" territory. ...
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