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The Lazy Attribution: I Promise You, Not Everything Trending Is Gen Z
There’s a lazy habit I see in marketing, slapping a Gen Z label on anything with momentum. And I mean anything. Dance routines, slang,...
What do you choose to notice?
As a fully able-bodied person, with a sound mind, and more opportunities than most, I cannot think of anything worse than letting my life...
When Brands Start Talking to Fewer People, On Purpose
Photo Credit: Nike I’ve noticed in a couple of recent campaigns that some brands are edging towards "you can't sit with us" territory. ...
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